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Tuesday, October 9, 2007

Will you buy the agenda I'm advertising? (Part Three)

Advertising’s main goal is to “focus consumers’ attention on what values, products, brands, or attributes to think about rather than try to persuade consumers what to think of these.”


- Ghorpade, Shailendra (1986). Agenda setting: A test of advertising's neglected function. Journal of Advertising Research, Aug/Sept, 23-27.


TACTIC 3:

If you still don't believe me, then I'll just make you remember my product through songs, dances, and gestures that don't really have anything to do with the product. (Though you have to admit, this tactic is very effective.)





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If you don't get it, I'll even teach you how -- just so I can get my product into your head!

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In conclusion, even advertisements create, isolate and manipulate different agendas in order to sell their products. The question now is, which of these agendas worked for the audience?


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